Introduction
I am going to make indication of the different forms of shots and how certain things such as sound effects should be used.
Types of shots
Within adverts there are a range of camera shots that are used in order to make the intepretation of the advert have a certain impact and in order show things that are important in a certain way therefore meaning that the audience recognise them.
Long shots
Long shots are highly used within adverts as they show the full image of what is occuring therefore meaning that the audience are informed of the surroundings within the advert.
Mid shot
This shot is effectively used when the camera is within a close range of the product but not too close hence why it is called a mid shot due to the shot's requirement to be in the middle.If applied to a character within a mid shot this will be the indication of their waist upwards.
Close-up
This shot shows a range of detail therefore providing enough imegery for the audience to make analysis of the product.As a close-up shot this is therefore close and when its the character their upper image above the shoulders is shown.
Extreme close-up
This is a very informative shot as it shows a particular part of an object or when refering to the character their nose or eyes.
Views of shots
Level shots
This is a straight shot towards something.Therefore this shot is direct and provides a clear image of the object or other things it may focus upon.
High angle shot
This is a shot that is done at a high level meaning that the image focused on is at a low level.Therefore this is looking down on something.
Low angle shot
This shot is mainly used to make something or someone to be enlarged.Mainly used to make emphasis when differentiating men from women.Therefore within this shot something is looked up to.
Speed of
This is the speed of the different shots in which are used when doing films.Therefore the speed can be high or slow to even slowmotion.Speed of films make emphasis of certain things for example when high speeds are used this shows a exciting and energetic scene. As opposed to a high speed shot a slowmotion shot is used to put audience at ease and for them to get in to the moment and clearly see what the advert wants to empasise.Furthermore when both are use mainly starting with a slow to high speed this shows a rise in something for example excitement.
Transition from one shot to another
Transition from one shot to another is higly used in as the audience can be withdrawn from the a film if it focuses on one scene without change.Transition can be used to show the change in occurance or to simply set a different image.In order for the transition to be proffesional effects of the image disolving or fading is shown.
Shot duration
The shot duration is effectively used in order to ensure that the advert does not lose the audience in terms of their attention span.
Voice overs
This is mainly used when narrating a certain film.The voice can be done by males,females or children depending on the target audience.
Sound effects
Sound effects are used in order to show the impact that something has etc.The sound effects mainly used are songs in which have a relation to the film.If sound effects are not used this may be to show how serious the subject of the film is or to allow non-diegetic (natural sounds) sounds to be heard by audience.